Enhancing your energy journey amid exciting times

- Note by Low Boon Tong, Executive Vice President of Retail

The energy industry is undergoing an era of transformation. With the impending liberalisation of the electricity market in the second half of 2018, it is being reshaped by the entry of new energy players keen to get a slice of the household consumer pie. Changing technologies are also shaping the way we manage our energy consumption. As we move towards a low carbon economy, options to use alternative or renewable energy may increasingly form part of the energy mix.

This spells exciting times for you as the consumer, with various options to competitive product and service offerings to power your energy needs. At Seraya Energy, we are capitalising on these times of rapid change, to equip you, as our customer, in a position to understand the changing nature of energy purchase and management.

We will be looking to introduce solar energy into our portfolio and while we have been focusing on your unique energy requirements for your company and in the office, we would soon be able to do the same for your home. Already, we are also participating in industry trials for customers geared towards optimal energy management. As the new head of retail, I look forward to spearheading these new initiatives and more. Having been with the company and industry for more than 30 years, it is an honour to take on this role to further strengthen our service offering to you. Our customer focus, people and readiness to adapt will continue to drive Seraya Energy into the next phase of growth.

Further, our knowledge, skills and experience accumulated over the years in energy retailing will stand us in good stead as we navigate the fast moving landscape in Singapore to transform your energy experience in the near future. As most of our customers may know, our company’s roots date as far back to the 1970s as one of the pioneers to power the nation. From then till now – and I am confident even for the future – Seraya Energy is here to stay the course and will continue to play a part in powering your energy journey.

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