YTL PowerSeraya supports Cerebral Palsy Alliance Singapore’s first independent fund-raising initiative, Steptember

(news release issued by Cerebral Palsy Alliance Singapore)

Cerebral Palsy Alliance Singapore Launches Its First Independent Fund-Raising Initiative, Steptember 

It has been said, “We live in a fast paced society. Walking slows us down.”

For many born with a condition called cerebral palsy*, walking or even taking a first step would be a dream come true.

Cerebral palsy is primarily a group of non-progressive disorders that affect motor movements. Depending on the severity of the condition, persons with cerebral palsy might not be able to walk, talk, eat, or play the way most kids do.

Come September, Cerebral Palsy Alliance Singapore (CPAS) will launch Steptember, its first independent fundraising and health and wellness initiative designed to improve fitness and in turn raise funds for CPAS to bring about positive impact on the lives of people living with cerebral palsy.

Ms Jessie Holmberg, Executive Director of CPAS said, “Steptember is very close to the hearts of many of us here at CPAS because of our daily engagements and encounters with our children and adults.

We see their struggles to do simple things that many of us take for granted. Steptember is a call for positive action: we can come together as a community to take a step for another fellow human being, and make a greater difference in the lives of those with cerebral palsy.”

Steptember will run for 4 weeks in September. In teams of four, participants are challenged to walk 10,000 steps a day in the month of September, track their daily steps using a 3D pedometer provided and record their results on our interactive Steptember website or on their smartphone. For those who find the challenge daunting, they can join in the fanfare by pledging donations online to their team mates or celebrity participants.

Singapore’s Football legend Fandi Ahmad, shared, “I am excited to do my part and give back to the community. Steptember is a good cause and reminds us not to take life and things for granted.”

Mediacorp artistes who made special appearances include Ben Yeo, Jayley Woo, Jeffrey Xu and Nick Teo. Thespian celebrities who are on board and endorsing their support include Dream Academy’s critically acclaimed cabaret trio, the Dim Sum Dollies: Pam Oei, Denise Tan and Selene Tan, along with Hossan Leong. The group shared, “We are happy to support this great cause and to take the step for someone else who can’t”.

National Para-athlete, author and Steptember ambassador Hitesh Ramchandani said, “Growing up with cerebral palsy, I found it difficult to explain to people about my condition, and why I am different, as not many have heard of cerebral palsy before. As ambassador for Steptember, I hope every step I take will help campaign for this cause and spread awareness about Cerebral Palsy to Singapore and the world!”

Corporate partner YTL PowerSeraya, Mrs. Retnam Pui Yim, Vice President of Corporate Services, said, “From the time YTL PowerSeraya adopted CPAS’s GROW programme as our official charity, we have organised close to 20 fund-raising initiatives and outings, always with the beneficiaries’ needs in mind. This latest challenge by CPAS to encourage volunteers to do their part for society and stay healthy at the same time also aligns with our corporate philosophy to promote a healthy and fit lifestyle among our employees.”

All donations raised will go directly towards making substantive differences to the persons with cerebral palsy. Through these donations, CPAS can help needy families defray the cost of transport to-and-fro from the centre and their homes, programme fees, therapy rehabilitation equipment, medical expenses, diapers, food rations, public education, caregiver support programmes and many more.

Organisations and individuals who wish to participate in Steptember may register on www.steptember.sg from now till 21 August 2015.